Patagonia

Defend the Rubies

An Antidote to the Ordinary
Reno, Nevada

As much as we love doing work for our clients, we also love doing work for our planet. In conjunction with Patagonia Action Works, we designed and implemented a mural that spanned across three of Patagonia’s vast windows. The imagery and statements were chosen to bring awareness to the fracking threat that would damage the Ruby Mountains’ landscape and habitat in search for oils and fuel. The Rubies are not only full of beauty and popular for recreation, but are also Te-Moak ancestral homelands and a place that many magnificent animals call home. We stand with the thousands of people who have already raised their voices against destroying this iconic landscape. With Patagonia’s immense following and a little paint, we hope to make a big difference for the future of Nevada’s Ruby Mountains.

Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada
Identity, Positioning, Art Direction, Installation, Campaign Design, Reno, Nevada

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