Shawarmageddon

The Last Supper

An Antidote to the Ordinary
Reno, NV

All aboard. Our friends at Shawarmageddon not only wanted to deliver food that kills, but also an experience that slays. So you get it? We took the idea of making a death metal shawarma restaurant and made it come to life from the little details of the brand upwards. With an office filled with rockers at our core, we couldn’t but help get jazzed about creating this brands imagery. From hand lettered type, to linework illustrations of skeletons and shawarma. But that’s not it, we even took it straight to the hands of our favorite heavy-metal stars, but also a social media campaign that didn’t just deliver laughs, but also results.

packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
THE DEVIL IS IN THE DETAILS

Carrying the brand to the web.

It’s one thing to make a death metal dining experience happen in person, but we wanted to make sure that was carried through to the entire experience… even when you’re googling the menu. We created a one page scroller that helped carry the brand experience across a variety of platforms.

packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
PARODY AT ITS FINEST

In the hands of the Oz.

We took shawarma right into the hands of the Oz and many other rock legends after spending time not only shooting but editing the shots as well. This wasn’t the only items our campaign was focused around - we also took the food into our studio, and filled it with great photos that left not only our mouths, but the mouths of all viewers drooling.

packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
WHAT’S A BRAND WITHOUT SWAG?

A shirt for someone’s back.

Shawarmageddon is for the everyday person. It’s versatile, healthy, can be made vegan, quick, dine in or to go. And you know what the everyman needs? A shirt that matches his favorite death-metal shawarma restaurant. Or not. Pick your poison.

packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV
packaging, custom lettering, artwork, product photography, identity, Reno, NV

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