El Trocadero

Where Life Begins

An Antidote to the Ordinary
Reno, NV

The El Cortez Hotel, at 239 W. 2nd St. in Reno, Nevada, is a historic Art Deco-style hotel that was designed by Reno architects George A. Ferris & Son and was built in 1931. El Trocadero is a historic ballroom in the lower level of the building that has been tasked with many renovations and multiple owners since inception. From it's smoke-scented walls to authentic marble elements, L&M was tasked to brand the latest face of the Trocadero Bar & Ballroom