We'll just say it: We've always had a huge crush on Patagonia. Their ethos matches that of our staff. The outdoor enthusiasts in us fell in love long ago with this brand that tests the edges and pushes to be the change they want to see in the world. They've gone against the grain in not rolling over and using materials and products that would abuse consumerism. We took a project from 2D to 3D in L&M collaborative fashion and as challenging as this project was, we grew leaps and bounds while bringing it to life.