One historic abandoned building, a few crazy investors and creatives, and blood, sweat and cold pressed juices later - we’ve got the concoctions for either a 21st century West-Coast horror film, or the start of the workings of the Basement.
A local renovation
What a city cries for is the means for people to gather easily, inexpensively, regularly, and pleasurably- a place to meet, a real life alternative to television, an easy escape from the cabin fever of the office or home.'
A modern look for a historic location
"The hand-lettered details and linework can be seen throughout the space and it provides a contrast of the clean, modern look alongside a historic setting."
Filling the space and watching it come to life
Now, three years since it’s inception - the Basement is home to many different local boutiques, retail stores, and even a gym. It’s captured what Bullentini has set out for it to be - a gathering place for people to come together, and celebrate life. Here's a quick overview of other projects in the Basement the L&M team got to get their hands on:
Working with the Rawbry team, we were first tasked with creating a menu design and bottle packaging that reflected their bold and edgy style. From there, we also helped to create store signage (including a sweet in-store neon sign), print collateral, and eventually redesigned the bottle to be more economical and sustainable as the brand grew and expanded.
Tahoe Nevada Love
Long time partners and friends of L&M, Tahoe Nevada Love is a homegrown team that focuses on the boundless adventures and experiences both in and around our beautiful Lake Tahoe. A lifestyle brand at heart, we helped TNL create products that were both unique and fashionable. Everything from their warm winter lines, bright beach attire, drinkware, backpacks and adventure gear were made to reflect their love for the lake.
Paying homage to the post office's architect, Frederick J. DeLongchamps, the branding and identity we established for Chomp combines sophistication, structure, with warm and welcoming vibes. With a focus on quality, organic, and local food, everything from the menu, print advertisements, and promotional assets were consistent in showing their clean and refined look.